July 2026 Production Document
Full production briefs and storyboards for every piece of content across both July calendar options — ready for the design and video team to execute from.
How to use this document
Use the sidebar (or the index below) to jump straight to any piece. Each entry has its production storyboard or slide brief, plus the final Arabic caption and hashtags.
Shared pieces appear in both Calendar A and Calendar B. The Calendar A only and Calendar B only groups are exclusive to each option — produce the shared set plus whichever calendar you choose.
Episode-based pieces describe the kind of scene, still, word, or quote to use — match each to an actual Siraj scene before production. A few non-episode fields (book titles, snack ideas, one fact) are marked TBC and need a final content decision.
World Cup final countdown
#سراج #كأس_العالم #راشد_ونورة
POV: Rashid sets up his World Cup viewing room
| # | Time | Action | Camera | On-screen text | Audio |
|---|---|---|---|---|---|
| 1 | 0–4s | Rashid enters frame rubbing his hands together with anticipation, looks around the empty corner. | Static wide, eye level | POV: تجهيز ركن كأس العالم | Upbeat playful track starts |
| 2 | 4–10s | Rashid 'hangs' a flag/banner on the wall (worn/pre-rigged), steps back to check it, adjusts with a satisfied nod. | Slow push-in | — | Track continues, light whoosh on each move |
| 3 | 10–18s | He arranges a cushion and 'switches on' an imaginary TV, sits, then bounces up excitedly — can't sit still. | Cut to medium, slight low angle | — | Add comedic 'boing' on the bounce |
| 4 | 18–25s | Rashid gives a double thumbs-up to camera, gestures around the finished corner proudly. | Static medium | ركن المباراة جاهز! ⚽ | Music swells |
| 5 | 25–30s | He waves viewers in to join, then points to the caption area. | Static medium | من بيشاهد معنا؟ 👇 | Track button-out |
#سراج #كأس_العالم #راشد
Summer adventures compilation
| Episode(s) | A scene from Siraj that contains summer, outdoor, or adventure moments. |
| Scenes to pull | 3–4 short clips (3–5s each) of Rashid & Noora in distinct settings, with timestamps. |
| Sequence | Open on the most visually striking scene → 2–3 quick cuts → end on a warm closing moment. |
| On-screen text | Name each setting in Arabic as it appears (e.g. الصحراء، البحر، المدينة). Final card: أيّ مغامرة أحببتم؟ |
| Audio | Upbeat summer track. No dialogue required; this is a visual montage. |
| Length | 20–30s |
| Edit notes | Match cuts to the beat. Keep transitions simple. Add the Siraj logo bug in a corner. |
#سراج #الصيف #راشد_ونورة
Rashid & Noora mini football match
| # | Time | Action | Camera | On-screen text | Audio |
|---|---|---|---|---|---|
| 1 | 0–4s | Rashid and Noora face off playfully, mime a kickoff handshake. | Static wide | مباراة راشد ضد نورة! | Light sporty track |
| 2 | 4–12s | A short comedic back-and-forth — each mimes dribbling/defending (no real ball; ball added in edit or mimed). | Handheld follow, medium | — | Crowd-cheer SFX, low |
| 3 | 12–18s | Noora 'scores'; Rashid reacts with mock dismay, then claps for her — good sportsmanship beat. | Cut between both, medium | الروح الرياضية أهم من الفوز | Cheer swell on the goal |
| 4 | 18–25s | They high-five / celebrate together facing camera. | Static medium, slight low angle | — | Warm music resolve |
| 5 | 25–30s | Both point to camera inviting a comment. | Static medium | من شجّعتم؟ 👇 | Button-out |
#سراج #كأس_العالم #الروح_الرياضية
Letter of the month
| # | Time | Action | Camera | On-screen text | Audio |
|---|---|---|---|---|---|
| 1 | 0–3s | Animated reveal of the letter with a cheerful character bounce. | — | حرف الشهر | Sparkle SFX + theme sting |
| 2 | 3–10s | Character demonstrates the letter sound, an example word animates in with a matching illustration. | — | حرف + كلمة مثال | VO: letter sound + word |
| 3 | 10–16s | Quick recap of the letter shape being 'drawn' on screen. | — | — | Soft draw SFX |
| 4 | 16–20s | CTA card inviting names in comments. | — | اسم طفلك يبدأ بهذا الحرف؟ اكتبوه! 👇 | Music resolve |
#سراج #تعلم_العربية #حرف_الشهر
Teamwork scene — World Cup tie-in
| Episode | A scene from Siraj with a strong, self-contained teamwork or cooperation moment. |
| Scene | A 30–45s sequence where the characters succeed by working together, with timestamp. |
| Value | تعاون (teamwork) — confirm this matches the chosen scene. |
| On-screen text | Opening hook: روح الفريق الحقيقية. Closing card: التعاون سرّ كل فوز. |
| World Cup link | Caption frames the scene against World Cup team spirit — works only through the Jul 19 final. |
| Audio | Keep original episode audio if dialogue is meaningful; otherwise underscore with a warm track. |
| Length | 30–45s |
#سراج #التعاون #كأس_العالم
Rashid's summer bucket list
| # | Time | Action | Camera | On-screen text | Audio |
|---|---|---|---|---|---|
| 1 | 0–4s | Rashid holds up a 'list' gesture (counting on fingers), excited to share. | Static medium | قائمة راشد الصيفية ☀️ | Playful track |
| 2 | 4–10s | He mimes activity 1 (e.g. swimming motion); text overlay names it. | Static medium | ١. السباحة | Light SFX per activity |
| 3 | 10–16s | Mimes activity 2 (reading); text overlay. | Static medium | ٢. القراءة | — |
| 4 | 16–22s | Mimes activity 3 (exploring/adventure); text overlay. | Static medium | ٣. الاستكشاف | — |
| 5 | 22–28s | Mimes activity 4 (drawing); text overlay, then a big 'and you?' gesture. | Static medium | ٤. الرسم | — |
| 6 | 28–32s | Points to camera inviting answers. | Static medium | ما نشاطك المفضّل؟ 👇 | Resolve |
#سراج #الصيف #راشد
Who won at your house? (final day)
#سراج #كأس_العالم #النهائي
Summer word from an episode
| Episode | A scene from Siraj where Rashid teaches or uses a summer-relevant word. |
| Word | The Arabic word taught in the scene — age-appropriate for ages 5–7. |
| Scene | A 15–30s clip where the word is clearly introduced, with timestamp. |
| On-screen text | Highlight the word as a bold overlay the moment it's said. Closing card: definition + example. |
| Audio | Keep original audio so children hear correct pronunciation. |
| Length | 15–30s |
| Edit notes | Posted day after the final — first fully-summer reel. Add Siraj logo bug. |
#سراج #تعلم_العربية #الصيف
Rashid beats the heat
| # | Time | Action | Camera | On-screen text | Audio |
|---|---|---|---|---|---|
| 1 | 0–4s | Rashid walks in, immediately reacts to the 'heat' — wipes brow, wilts a little. | Static medium | الجوّ حار اليوم! ☀️ | Warm, lazy track |
| 2 | 4–11s | He fans himself dramatically with his hands, then flaps his arms — comedic escalation. | Slight push-in | — | Comedic SFX on each fan |
| 3 | 11–18s | Mimes searching for shade, tiptoes to a 'cooler' spot, sighs with relief. | Handheld follow | — | Relief 'ahh' SFX |
| 4 | 18–24s | Finally just slumps and fans himself slowly, defeated but cute. | Static medium | الصيف صعب! 😅 | Music eases |
| 5 | 24–28s | Looks to camera, shrugs, points to comments. | Static medium | كيف تتغلّبون على الحر؟ 👇 | Button-out |
#سراج #الصيف #راشد
Rashid shares with Noora
| # | Time | Action | Camera | On-screen text | Audio |
|---|---|---|---|---|---|
| 1 | 0–5s | Rashid is happy holding something special (mimed / worn). Noora approaches looking curious. | Static wide | — | Gentle warm track |
| 2 | 5–12s | Rashid notices Noora, pauses, then warmly gestures to share what he has with her. | Cut to medium, both | — | Soft 'aww' musical cue |
| 3 | 12–18s | They share happily together, a small celebratory moment between them. | Static medium | الكرم يصنع السعادة 💛 | Music warms |
| 4 | 18–22s | Text overlay reveals the value; both face camera with a friendly wave. | Static medium | كَرَم | Resolve |
#سراج #الكرم #القيم
Summer photo challenge
#سراج #تحدي_الصيف #صيف_سراج
Word of the week — صَيف (summer)
| # | Time | Action | Camera | On-screen text | Audio |
|---|---|---|---|---|---|
| 1 | 0–3s | Rashid appears with a sunny animated backdrop, waves hello. | — | كلمة الأسبوع | Cheerful sting |
| 2 | 3–9s | The word صَيف animates in large; Rashid points to each part, says it twice. | — | صَيف | VO: 'صَيف' x2, clear |
| 3 | 9–15s | Example sentence animates with a matching summer illustration. | — | مثال: في الصيف نذهب إلى البحر | VO reads the sentence |
| 4 | 15–20s | Recap card; Rashid waves goodbye. | — | صَيف ☀️ — كلمة هذا الأسبوع | Resolve |
#سراج #تعلم_العربية #كلمة_الأسبوع
Keep Arabic alive this summer
| Slide | Visual | Copy | Design note |
|---|---|---|---|
| Slide 1 — Cover | Bold title over a warm summer scene with Rashid reading. | كيف تحافظ على عربية طفلك هذا الصيف؟ | Hook slide — big type, minimal text. |
| Slide 2 — Tip 1 | Icon + short text. | شاهدوا حلقة من سراج معاً يومياً | Keep each tip to one line. |
| Slide 3 — Tip 2 | Icon + short text. | اقرأوا قصة عربية قبل النوم | Consistent icon style. |
| Slide 4 — Tip 3 | Icon + short text. | العبوا ألعاب الكلمات في السيارة | — |
| Slide 5 — Tip 4 | Icon + short text. | سمّوا الأشياء في البيت بالعربية | — |
| Slide 6 — Tip 5 + CTA | Icon + save prompt. | تحدّثوا بالعربية في أوقات اللعب — احفظوا المنشور! 💾 | End on save CTA. |
#سراج #تعلم_العربية #نصائح_للأهل
Arabic animal words — summer safari
| Slide | Visual | Copy | Design note |
|---|---|---|---|
| Slide 1 — Cover | Safari-themed cover with Rashid in explorer mood. | رحلة سفاري بالعربية! 🦁 | Playful, colourful cover. |
| Slide 2 — Animal 1 | Illustration + word + pronunciation. | أسد | Large illustration, word below. |
| Slide 3 — Animal 2 | Illustration + word. | جَمَل | — |
| Slide 4 — Animal 3 | Illustration + word. | فيل | — |
| Slide 5 — Animal 4 | Illustration + word. | سُلَحفاة | — |
| Slide 6 — Animal 5 | Illustration + word. | بَبّغاء | — |
| Slide 7 — Quiz | Prompt slide. | أيّ حيوان تعرفه بالعربي؟ اكتبه! 👇 | Drive comments. |
#سراج #تعلم_العربية #حيوانات
5 outdoor games to play this summer
| Slide | Visual | Copy | Design note |
|---|---|---|---|
| Slide 1 — Cover | Bright cover, kids-playing motif. | ٥ ألعاب صيفية لأطفالكم ☀️ | Hook slide. |
| Slide 2 — Game 1 | Name + 2-line how-to + age range. | لعبة البحث عن الكنز — العمر ٤+ | Keep instructions tiny + clear. |
| Slide 3 — Game 2 | Name + how-to + age. | سباق الجري — العمر ٣+ | — |
| Slide 4 — Game 3 | Name + how-to + age. | لعبة التمثيل الصامت — العمر ٥+ | — |
| Slide 5 — Game 4 | Name + how-to + age. | القفز بالحبل — العمر ٥+ | — |
| Slide 6 — Game 5 + CTA | Name + how-to + comment prompt. | الغمّيضة — العمر ٤+ · ما لعبتكم المفضّلة؟ 👇 | End on engagement CTA. |
#سراج #أنشطة_صيفية #نصائح_للأهل
Word of the week — بَحر (sea)
| # | Time | Action | Camera | On-screen text | Audio |
|---|---|---|---|---|---|
| 1 | 0–3s | Rashid appears against an animated sea backdrop. | — | كلمة الأسبوع | Wave SFX + sting |
| 2 | 3–9s | The word بَحر animates large; Rashid says it twice with a gesture. | — | بَحر | VO: 'بَحر' x2 |
| 3 | 9–15s | Example sentence with a sea illustration. | — | مثال: نسبح في البحر في الصيف | VO reads sentence |
| 4 | 15–20s | Recap + wave goodbye. | — | بَحر 🌊 — كلمة هذا الأسبوع | Resolve |
#سراج #تعلم_العربية #كلمة_الأسبوع
Summer reading list for kids
| Slide | Visual | Copy | Design note |
|---|---|---|---|
| Slide 1 — Cover | Cozy reading scene with Rashid and a book. | قائمة القراءة الصيفية 📚 | Warm hook slide. |
| Slide 2 — Book 1 | Cover mock + title + age + one-line why. | TBC — اسم الكتاب · العمر · لماذا يحبّه الأطفال | Book titles to be finalised with the client. |
| Slide 3 — Book 2 | Same structure. | TBC — اسم الكتاب | — |
| Slide 4 — Book 3 | Same structure. | TBC — اسم الكتاب | — |
| Slide 5 — Book 4 | Same structure. | TBC — اسم الكتاب | — |
| Slide 6 — CTA | Save + share prompt. | ما الكتاب المفضّل عند طفلك؟ شاركونا! 💾 | Note: book titles to be finalised with client. |
#سراج #القراءة #نصائح_للأهل
POV: when summer boredom hits
| Episode | A scene from Siraj with a clean frame of Rashid looking bored or 'what now?'. |
| Frame | A high-res still, export-ready and suitable for a 1080×1350 crop. |
| POV caption (overlay) | POV: لما يقول طفلك 'أنا زهقان' 😅 |
| CTA | ما أطرف شيء يفعله طفلكم لما يزهق؟ 👇 |
| Design notes | Bold POV text top third, episode frame fills the rest. Keep Siraj logo bug subtle. |
#سراج #الصيف #حياة_الأهل
Did you know? — summer fun fact
#سراج #هل_تعلم #الصيف
POV: waking your kids up in summer
| # | Time | Action | Camera | On-screen text | Audio |
|---|---|---|---|---|---|
| 1 | 0–4s | Animated Rashid fast asleep, blanket pulled up, very cozy. | — | POV: إيقاظ طفلك في الصيف | Soft snore SFX |
| 2 | 4–11s | An off-screen 'wake up' attempt; Rashid burrows deeper, waves a sleepy hand 'no'. | — | — | Comedic try-again cues |
| 3 | 11–17s | He finally peeks one eye open, then flops back down dramatically. | — | الصيف = نوم بلا نهاية 😴 | Comedic flop SFX |
| 4 | 17–22s | CTA card. | — | كم ساعة ينام طفلك في الصيف؟ 👇 | Resolve |
#سراج #الصيف #حياة_الأهل
Beach or pool? — this or that
#سراج #الصيف #بحر_أو_مسبح
POV: when summer boredom hits
| Episode | A scene from Siraj with a clean frame of Rashid looking bored or 'what now?'. |
| Frame | A high-res still, export-ready and suitable for a 1080×1350 crop. |
| POV caption (overlay) | POV: لما يقول طفلك 'أنا زهقان' 😅 |
| CTA | ما أطرف شيء يفعله طفلكم لما يزهق؟ 👇 |
| Design notes | Same template as Calendar A's version — different week placement. Bold POV text, episode frame fill. |
#سراج #الصيف #حياة_الأهل
Healthy summer snacks for kids
| Slide | Visual | Copy | Design note |
|---|---|---|---|
| Slide 1 — Cover | Fresh, colourful cover with fruit motifs. | وجبات صيفية صحّية وسريعة 🍉 | Hook slide. |
| Slide 2 — Snack 1 | Photo/illustration + name + ingredients + prep time. | TBC — اسم الوجبة · المكوّنات · ≤ دقيقتين | Confirm snack ideas with client/nutrition guidance. |
| Slide 3 — Snack 2 | Same structure. | TBC — اسم الوجبة | — |
| Slide 4 — Snack 3 | Same structure. | TBC — اسم الوجبة | — |
| Slide 5 — Snack 4 | Same structure. | TBC — اسم الوجبة | — |
| Slide 6 — Snack 5 + CTA | Same + comment prompt. | TBC — اسم الوجبة · ما وجبة طفلك المفضّلة؟ 👇 | End on engagement CTA. |
#سراج #تغذية_صحية #نصائح_للأهل
Caption this — Rashid summer photo
#سراج #اكتب_تعليق #الصيف
Screen-time balance in summer (psychology)
| Slide | Visual | Copy | Design note |
|---|---|---|---|
| Slide 1 — Cover | Calm, trustworthy cover. Parent + child motif. | وقت الشاشة في الصيف: كيف نوازن؟ | Authoritative but warm tone. |
| Slide 2 — Insight | Short research-backed statement. | الشاشة ليست عدوّة — المهم كيف نستخدمها | One idea per slide. |
| Slide 3 — Strategy 1 | Tip + brief why. | حدّدوا أوقاتاً ثابتة للمشاهدة | — |
| Slide 4 — Strategy 2 | Tip + brief why. | شاهدوا محتوى تعليمياً معاً | — |
| Slide 5 — Strategy 3 | Tip + brief why. | وازنوا الشاشة بنشاط حركي | — |
| Slide 6 — Siraj fit + CTA | How Siraj fits healthy screen time + save prompt. | سراج: وقت شاشة هادف وممتع — احفظوا المنشور! 💾 | Tie back to brand value gently. |
#سراج #تربية #نصائح_للأهل
Tag a parent who needs summer ideas
#سراج #الصيف #مجتمع_سراج
Outdoor games Rashid & Noora played
| Episode(s) | Scenes from Siraj showing Rashid and Noora doing outdoor or active play. |
| Stills | One high-res still per game or activity (minimum 4 for a viable carousel). |
| Per-slide structure | Episode still + activity name in Arabic + a one-line 'how to do it at home'. |
| Cover slide | ألعاب لعبها راشد ونورة — جرّبوها في البيت! |
| Final slide | أيّ لعبة ستجرّبون مع أطفالكم؟ 👇 |
| Notes | Bridges show content to a parent activity resource. Confirm stills are export-ready. |
#سراج #أنشطة_صيفية #راشد_ونورة
Interactive Stories run alongside whichever calendar you choose — they're identical for A and B. Low production, interaction-first: polls, quizzes, question boxes, countdowns, and UGC prompts.
Countdown to the World Cup final
Who will win the final?
Reshare the Rashid World Cup-room reel
Arabic word for 'goal'?
Beach or pool?
What's your child doing this summer?
Guess the summer word from emoji
Which Arabic word is correct? (A/B)
How excited are you for the final?
Ask Rashid & Noora anything
Which team are you cheering for in the final?
Show us your World Cup setup at home
Reshare UGC from the final
How hot is it where you are?
Daily word quiz — pick the meaning
Your child's best summer moment
Pick your favourite summer activity
What word should we teach next?
Reshare summer photo challenge entries
Reusable mascot reels filmable in a single studio corner — movement and gesture based, no object handling. Pull from this bank for any month; these aren't tied to July's schedule. One reel is marked for AI effects in the edit; the rest are shot with the real mascots.
Guess what I'm acting out
Rashid mimes an action (sleeping, flying) with no words; viewers guess the Arabic word in comments, reveal at the end.
This or that — Rashid picks
Rashid reacts to two options through gesture and picks one dramatically; viewers vote in comments.
Rashid reacts to your comments
Rashid 'reads' selected fan comments (added on screen in edit) and reacts with big expressions.
Rashid shares with Noora
Rashid gestures sharing something happily with Noora. Text overlay: كَرَم. Wordless, warm, cheerful.
Rashid says thank you
Noora helps Rashid; he thanks her warmly with gestures. Teaches الشكر (gratitude).
Tidy up with Rashid
Rashid cheerfully mimes tidying up, turning it into a game. Teaches ترتيب. Invites kids to tidy along.
Goal celebration then the heat hits
Rashid erupts in a goal celebration, then wilts and fans himself as the heat takes over. Two-beat physical comedy.
Too hot to play — flops to watch
Rashid does football moves, then melts from the heat and slumps as if settling in to watch instead.
Final-night countdown
Both mascots build anticipation for the final with excited gestures and fanning from the heat. Posts Jul 17–19.
Match-day jersey reveal
Rashid struts in wearing his jersey, confident pose, then a victory shimmy. Worn item only — no handling.
Heat-wave happy dance
Both dance to a Siraj music clip, fanning themselves from the heat between moves. Feel-good, loopable.
Penalty shootout drama (mimed)
Rashid mimes a slow-motion penalty — wind-up, suspense, explosive celebration or dramatic miss. No ball.
Predict the winner
The mascots playfully disagree through gestures over who'll win. CTA: who do you predict?
The commentator reaction
Rashid mimes commentating an intense moment — leaning in, gasping, jumping at the goal. Commentary in edit.
Trophy lift celebration
Rashid mimes lifting a trophy overhead in slow-motion; confetti added in edit. Posts on/after Jul 19 final.
3 football words — gesture version
Rashid acts out هَدَف, مَلعَب, فَريق; words appear as text overlays. Movement-based language reel.
Pre-match good-luck routine
Rashid performs a funny superstition ritual before the match — spins, stretches, a lucky pose. Comedy.
Rashid beats the heat
Rashid tries funny ways to cool down using only body movement — fanning, finding shade, slumping. Relatable.
Summer word — gesture reveal
Rashid acts out a summer word (شمس, بحر) with big movements; the word appears as a text overlay.
Summer bucket list — acted out
Rashid mimes 5 summer activities one by one; each appears as a text overlay. Reveal format, all gestures.
Staying hydrated reminder
Rashid mimes being thirsty, then a satisfied 'ahh', pointing to viewers to drink water too. Healthy habit.
Noora's sunny-day pose-off
Noora strikes cheerful summer poses (sunglasses worn before filming), inviting kids to copy her.
Lazy summer morning stretch
Rashid does a funny 'waking up on a hot day' stretch routine, inviting kids to stretch along.
Reusable carousel, static, and animation post ideas. Pull from this bank for any month. Items with an episode code (e.g. [ESP], [ECC]) describe the kind of scene or still to match from an actual Siraj episode.
Keep Arabic alive this summer
Practical ways to maintain a child's Arabic over the break — episodes, books, word games, labelling, car games.
Summer boredom busters
Screen-free activity ideas to keep kids busy and learning during the holiday.
5 outdoor games for summer
Simple outdoor games families can play, each with how-to and age range.
Healthy summer snacks for kids
5 quick healthy snack ideas, each with ingredients and prep time.
Screen-time balance (psychology)
Research-backed strategies for healthy screen time, written accessibly for parents.
Summer reading list for kids
Age-appropriate Arabic book recommendations, one per slide.
Turn the World Cup into learning
5 ways to use the tournament as a teaching moment with your child.
5 Arabic words for summer
Five seasonal words with pronunciation and example sentences.
Arabic animal words — safari
Five animal names in Arabic with illustrations and pronunciation.
World Cup host countries
Host country flags and their Arabic names — cultural + language bridge.
Numbers in Arabic — count the goals
Teach numbers 1–10 in Arabic using a football counting theme.
Beach or pool? — this or that
Split-design engagement post; viewers vote in comments. Pair with a Stories poll.
Caption this — Rashid photo
A funny Rashid image with a 'caption this' prompt; winner featured in Stories.
Tag a parent who needs summer ideas
Invites parents to tag another parent; organic reach driver.
Who won at your house?
Post-final celebration prompt; every household has a winner. Final day only.
Did you know? — summer fact
A surprising summer fact in simple Arabic to spark curiosity.
Letter of the month
Celebrates the month's letter; invites parents to comment their child's name.
POV: long-day arrival
Episode still of Rashid arriving home, reframed with a relatable POV caption.
POV: summer boredom hits
Episode still with a bored expression and a POV caption for the holiday.
Summer activities carousel
Episode stills of activities Rashid & Noora did, one per slide with a label.
Episode word carousel
Episode still + the Arabic word taught in that scene + a home activity.
Episode quote card
A meaningful line of episode dialogue styled as a quote over an episode frame.